Wednesday, July 4, 2012

WARHORSE Story and Galloping to Savannah

 

Now, to our WARHORSE story:  WARHORSE got its start from the inspiration and self-reliance I gained through my high school student's (Elizabeth on 4-Wheeler below) senior graduation project on sustainability.  Determined to find a "green cleaner" that really kicked butt and was kind to people, pets, and planet, I eventually formulated the most wonderful, innovative cleaning product, which uses green energy for its production. This product is awesome and serves as the base for my degreaser, window cleaner, laundry, leather, farm, barn, home--a naturally aggressive multipurpose cleaner.  Plus, non-toxic, no fumes, no harsh chemicals, no sulfates or phosphates.  And YES, IT REALLY DOES WORK! While I continued to teach at Polk Co. High and give away gallons of my new product,  my sister Amanda (on Harley) started sharing my cleaning soap with her friends and neighbors, who gave rave reviews about its kind and aggressive cleaning ability. She even offered a cleaning demonstration when needed. Eventually, I had a stream of regulars requesting my dark cleaner, which I called WARHORSE  and the color aptly named "Appalachian Amber."
Thanks to the "WARHORSE Gals," who aren't afraid to work hard, roll up their sleeves and help me out, the WARHORSE developed a growing demand in our local community.
Last summer, former student and equestrian Lyndsey Newsome (with her horse Noble) distributed WARHORSE samples to Polk Co. local farms and equestrian folk, gathering feedback on the product's aggressive, kind, and versatile cleaning ability.  And, I hired former student and recent UNC-Chapel Hill graduate Anna Feagan to help me with the logo and website.  It became clear that my former students were key to my product's growing success. Ultimately, this innovative and sustainable product deserved a name and official home. So, with some artistic revision by fellow teacher and artist Jeff Thomas, WARHORSE was born.


  


Our WARHORSE is a product that lasts a long time when diluted per directions. It really can replace many other cleaning products: Imagine washing your trailer, cabinets, tack, garbage cans, rubber mats, greasy engine, and windows all with the same non-toxic glycerin cleaning soap. See our website testimonials for customer satisfaction.



WARHORSE's Leather Cleaner and Conditioner


Recently, we have found a way to increase our manufacturing.  This naturally aggressive, non-toxic WARHORSE cleaner will be galloping out into other communities and industries this summer, finding green pastures in Savannah as well as continuing to graze in its birthplace, Columbus, NC.

With the increasing interest, testimonials, and demand of WARHORSE in Polk, Savannah consumers will be getting the chance to try and buy this innovative product very soon.   

Polk County High School biochemistry teacher Kim Mirasola and her dog Loki have joined our WARHORSE team and are now with me in Savannah helping with production. And WOW, Kim and I worked on summer 4-H science camps and currently work on Polk High's burgeoning bio systems curriculum and partnership with Clemson University and Appalachian State University.





Again, another hard-working, creative woman has joined us, and we plan to introduce our naturally aggressive cleaner to Savannah pastures.  Kim is currently dialing in dilutions and fine-tuning scents for our WARHORSE Commercial line and our upcoming other products.  She tackled a very grimy delivery truck and man, the men were impressed. Plus, their hands never felt softer after using WARHORSE. 
Here's a few pics of Kim's cleaning demonstrations on a neglected truck interior down on Dean Forest Road.  No fumes while working in enclosed spaces...



It's so easy, even a Q-Tip can do it...(sorry Geico).

Thanks to everyone who inspired and supported this project--my students, my sister, my neighbors, and now research in Savannah.
Another story to come about the kind people I've met in Savannah.



Most Sincerely,

1 comment:

  1. Glad to hear things are going well. Can't wait to hear more!

    ReplyDelete